As a representative of Sotheby’s International Realty, one of the most frequent questions I get asked is: “Do you charge a premium for your services because of the high-end marketing and expertise you offer?” It's a valid question, and one that reflects a common misconception about our brand. The truth, however, may surprise you.
While it’s true that we provide superior marketing, exceptional expertise, and a global brand reputation, it’s a myth that our services come with a premium price tag. The reality is that every agent operates with their own business model, which means my services are just as accessible as those of my competitors. The added value you receive when working with a Sotheby’s representative is not in the form of higher fees, but in the unparalleled quality of service and marketing that translates into more exposure, more offers, and ultimately, a higher sale price for your property.
The Benefits to You: Exceptional Service Without the Premium Price
What sets Sotheby’s apart from other brokerages is the way we position your property to stand out in a crowded market. Our clients don’t pay more for our services—they simply get more. More exposure. More attention. More buyers. And all of this leads to one key result: a higher sale price for your home.
Whether you’re selling a luxury property or a more modest home, you’ll benefit from the best marketing in the industry, designed to make your home sparkle, stand out, and get noticed. Our marketing goes beyond just listing your property—it’s about presenting your home in its best light to attract the highest number of qualified buyers. Here’s how we do that:
High-Definition Photography and Videography: We invest in professional, high-quality visuals to showcase your property in the best possible way. In today’s market, photos and videos are the first impression a buyer will have of your home, and we ensure that your property shines on digital platforms, brochures, and more.
Magazine-Quality Print Assets: Sotheby’s is known for its exquisite print materials, including glossy brochures, property portfolios, and direct mail campaigns that help elevate your listing to an art form. These marketing pieces are not only stunning but are strategically designed to captivate potential buyers, whether locally or internationally.
Global Exposure: One of the unique advantages of working with Sotheby’s is our global reach. Through our international network, your property is exposed to buyers from around the world. Whether you're selling in a local market or a luxury neighbourhood, you’ll benefit from our ability to connect with qualified buyers across various platforms and markets.
The Sotheby’s Difference: More Than Just Marketing
It’s not just about the marketing—our team provides the expertise to back it up. As a Sotheby’s agent, I have access to industry-leading resources, data, and market intelligence that give me a distinct edge when pricing, negotiating, and closing deals. This combination of marketing and expertise allows me to help you get the most for your property, whether that’s in the form of multiple offers, quicker sales, or higher-than-expected offers.
No Other Brokerage Compares
When it comes to providing comprehensive, high-quality marketing and global reach, no other brokerage compares to what Sotheby’s International Realty can offer. We combine world-class service with cutting-edge tools and a brand that attracts serious buyers at every price point. By choosing Sotheby’s, you’re tapping into the most sophisticated marketing platform in real estate today—one that gets your property noticed, gets you more offers, and gets you the highest possible price.
Ready to Sell?
If you’re considering selling your home and want to learn more about how our world-class marketing and expertise can benefit you, reach out today. Let’s discuss how we can position your property to stand out and secure the highest sale price possible.
Wendy de Haas
REALTOR®
Professional Real Estate Negotiator (AREN, PREN)
604.518.8413
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